#Book Marketing
Last Updated: January 20, 2024

Can’t Find Readers For Your Book? We’ll Tell You How!

Can't Find Readers For Your Story? We'll Tell You How!

One thought that keeps all the writers up at night even before they start writing a book is what if nobody reads it. And as the process continues, the stress piles up, and you finally publish your story, but you have no reader in sight. Sounds frustrating, right?

Like, what’s the point of sharing a story if there’s no one to share it with?

Great books are made great because of their readers. Otherwise, a book, no matter how profound or well-written, if it isn’t read by a single person and dwells in dust, fails to be deemed extraordinary.

That is why it is very important to find people who would love your story as much as you do and are willing to read it.

However, in a world saturated with millions of stories written every day and a gradually declining passion for book reading, it has made it quite complicated to find readers who will be genuinely interested in reading your book.

But that doesn’t mean that it can’t be done.

Buckle up because, in this blog, we are going to list some tried and tested methods from many successful writers that can help you establish a promising readership for your story.

So, are you ready to find readers for your book?

Then, let’s get started!

How to Find Readers for Your Book

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Finding a new reader isn’t easy, but it doesn’t require rocket science, either. Here are a few tips on how to make it happen:

 

  1. Begin With a Captivating Story
  2. Pick Your Group of Readers
  3. Make Use of Online Platforms
  4. Build an Author Website or Blog
  5. Seek Reviews and Feedback
  6. Collaborate with Other Writers
  7. Be Patient and Persistent

 

Now let’s breakdown it a bit!

1.      Begin With a Captivating Story:

Before you worry about finding readers, the first thing to do is to write a compelling book.

Because even if you become successful in finding readers, they’re not going to stay long for a book that isn’t worth reading.

Make sure you write content that is compelling, engaging, and relatable. Your readers should be drawn into your story from the very beginning, unable to put it down until they’ve reached the last page.

  • Develop Strong Characters: Create characters with depth and complexity. Readers should care about what happens to them and feel invested in their journeys.
  • Craft an Intriguing Plot: A well-structured plot with twists and turns will keep readers hooked. Make sure your story has a clear beginning, middle, and end without any loopholes.
  • Show, Don’t Tell: Instead of simply telling readers what’s happening, show it through actions, dialogue, and emotions. This makes the story more immersive.
  • Edit and Proofread: Typos and grammatical errors can distract readers and tarnish your credibility as a writer. Edit and proofread your work thoroughly.

2.      Pick Your Group of Readers

Understanding your target readership is crucial in finding readers for your story. Different readers have different preferences, so identify who your story is for.

Are you writing for young adults, romance enthusiasts, sci-fi buffs, or mystery lovers? Tailor your story and marketing efforts accordingly.

  • Research Your Genre: Study popular books in your genre to understand the conventions and expectations of your target audience.
  • Use Reader Personas: Create fictional profiles of your ideal readers. What are their interests, age, and reading habits? This can guide your writing and marketing strategies.
  • Engage with Your Audience: Interact with potential readers on social media, online forums, or at book events related to your genre. Fostering a relationship with your readers can help you connect with them more effectively.

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3.      Make Use of Online Platforms

In the digital age, there are numerous online platforms and sites where you can share your story and connect with readers. Some of the most popular ones are:

  • Wattpad: Wattpad is a platform dedicated to writers and readers. You can post your story for free, gain feedback, and even build a fanbase.
  • Medium: Medium is a platform for sharing stories and articles. It’s a great place to showcase your writing skills and attract readers.
  • Amazon Kindle Direct Publishing (KDP): If you’ve written a book, consider self-publishing it on Amazon KDP. In this way, you can reach a vast audience of potential readers.
  • Social Media: The best way to attract new readers is by using social media platforms like Facebook, Instagram, Twitter, and Pinterest to promote your work. Share snippets, engage with readers, and use relevant hashtags to increase visibility.
  • Personal Blog: Start a blog where you can share your writing journey, insights, and excerpts from your story. Over time, your blog can become a hub for your readers.

 

4.      Build an Author Website or Blog

Having your own author website or blog can create your online presence and give readers a central hub to discover more about your work. Here’s what to include on your website:

  • Author bio and contact information.
  • A dedicated page for each of your stories with summaries and purchase links.
  • Blog posts related to writing, storytelling, and your personal journey.
  • A mailing list signup form to keep readers updated about your latest releases.

A well-maintained website helps readers find your work and showcases your professionalism as an author.

 

5.      Seek Reviews and Feedback

Reviews and feedback can play a pivotal role in attracting readers. Positive reviews build credibility and encourage others to give your story a chance.

Follow the following steps to get reviews and feedback on your story:

  • Beta Readers: Before publishing, enlist beta readers to provide feedback on your story. Their input can help you improve the quality of your work.
  • Review Copies: Offer free review copies of your book or story to book bloggers and reviewers in your genre. Many reviewers are open to reading and sharing their thoughts on new works.
  • Encourage Reader Reviews: At the end of your book or story, kindly ask your readers to leave a review if they enjoyed your work. Make it easy for them by providing links to review platforms.

 

6.      Collaborate with Other Writers

Teaming up with other writers can be mutually beneficial. You can cross-promote each other’s work, reach new audiences, and share valuable insights.

Here’s what to do:

  • Joint Promotions: Collaborate with other writers to run joint promotions or giveaways. This can help you reach each other’s readers.
  • Interviews and Podcasts: Participate in interviews or podcasts with fellow writers or writing communities. This can introduce you to a broader audience.
  • Writing Groups: Join writing groups or communities both online and offline. Sharing your experiences and learning from fellow writers can lead to valuable connections.

 

Be Patient and Persistent

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Building a reader base takes time and persistence. Don’t be discouraged if you don’t see immediate results. Keep writing, engaging with your audience, and trying new strategies. Over time, your readership will grow as more people discover and appreciate your storytelling.

Don’t be discouraged by initial setbacks; keep honing your craft, connecting with your audience, and sharing your stories with the world.

With perseverance and a little creativity, you can find the readers who will appreciate and cherish your work.

Get the Professionals To Help You!

One easy way to promote your book to new readers and garner a strong readership is by taking the help of a professional agency.

There are many avenues that can help you find a reader even without meeting one, for example, online direct publishing platforms and self-publishing houses.

These avenues help you in various aspects of book publishing, like proofreading your story, designing a book cover, building an author profile, book promotion, and several others. With help from such services, you can skip all the above steps and focus on what you do best – Creating Stories!

 

 

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